Saturday, 4th of May 2024, Taiwan; Today, APP Group’s sustainable paperboard packaging brand, Foopak, announced its participation in the ELLE Run 2024 in Taiwan for the third consecutive year. The event took place on Saturday, May 4th, 2024, at Taipei Dajia Riverside Park-Action Dome Plaza, with Foopak sponsoring 17,000 white cups for water and 10,000 printed cups for sports drinks at the three hydration stations.
This year, over 6,500 runners joined the 5 km and 10 km road races. The collaboration emphasises a shared commitment to sustainability, aiming to encourage runners to adopt more environmentally-friendly lifestyles. The cups replaced traditional plastic and plastic-lined paper cups, significantly reducing the run’s environmental impact through more sustainable alternatives. Made from Foopak bio paperboard, the cups are fully compostable, ensuring that this event became more sustainable and contributed to a greener future.
Taiwan’s running community is rapidly expanding. In recent years, road running has gained recognition as a healthy sport, beneficial for fitness and stress relief. According to a 2023 study by the Sports Administration, Ministry of Education Taiwan, 82.6% of people participated in sports, with 35.0% engaging in regular exercise for the first time since 2014. People are increasingly eco-conscious, favouring brands with robust sustainability initiatives.
Angella Lin, APP Taiwan’s Director, SSE, commented on APP’s sponsorship of the run with Foopak Bio Natura drinking cups, stating, “ELLE Run’s commitment to sustainability perfectly aligns with Foopak’s innovative paper-based packaging for food and beverages. Our eco-conscious products, sourced sustainably, are both plastic-free and home-compostable, contributing to a greener future. This partnership marks our third collaboration with ELLE Run, and APP is proud to have been supporting this event since 2022 by providing eco-friendly cups.”
Organised by Hearst Taiwan, the 10th Annual ELLE Run themed “Run with Style” allowed runners to embrace Parisian fashion, passion, and freedom. True to the event’s tagline #BeParis, runners indulged in classic French snacks like madeleines, macarons, and croissants on the track.
“With Foopak’s support in recent years, we’ve been able to not only promote health awareness through road running but also instil environmental consciousness in consumers. ELLE Run’s focus and theme show that it’s possible to be fashionable and sustainable by making responsible lifestyle choices to protect our environment. We appreciate APP’s support in providing recyclable and compostable drinking cups, which help realise the run’s sustainability goals..” said Edmund Huang, Marketing Director of Hearst Taiwan.
For more information about Foopak and its sustainable solutions, visit https://www.foopak.com/
