In recent years, the food and beverage industry has undergone major changes in terms of how it is presented and how it attracts customers. One of the popular trends is the use of snack boxes as a way to enhance the consumer experience, especially in snacking habits. Snacking or snacking habits are generally as a hunger filler when it is not time for a big meal. We also consume snacks while filling our free time, even often the habit of snacking makes people forget what a heavy meal is, because they already feel full, why is that? Because snacking helps meet the nutritional needs that are difficult to meet from main meals. Snacks also help reduce large portions of food because the stomach is not too hungry. The main nutrients that are usually difficult to meet from main meals are protein and fiber.

Another interesting fact about the benefits of snacking is that it increases togetherness, where based on the results of the State of Snacking survey conducted by the survey institute The Harris Poll together with Mondelez International, it showed that 86 percent of respondents said that they used snacking moments to create togetherness with other people.

In addition, consumers are now more selective in buying a product. They not only look at the quality of the contents of the product but also consider the packaging. Snack boxes are not only fulfilling functional needs, but have been utilized to shape brand perception. The demands of the modern world on sustainability, drive innovation of snack boxes into a powerful tool that can leave an impression in the eyes of consumers through safety, aesthetics and ethical alignment. We will review some of the characteristics of these snack boxes in this article.

1. Building consumer trust by using food grade packaging

The first impression of consumers in choosing a product is to build trust. When consumers see the food they will consume is packaged using food grade packaging, they will feel safe to use it. In other words, consumers do not need to worry about chemicals contaminating packaging that comes into contact with food such as PFAS and BPA which are harmful to health. With test results that meet SERTIFIKAT FDA food grade standards, PFAS free & BPA free, it will increase consumer trust in the packaging materials used.

2. Supporting sustainability through quality packaging materials

Packaging for snack boxes generally uses recyclable paper. Paper packaging is a much better choice compared to plastic packaging that is difficult to decompose. Consumers in buying products are also concerned with sustainability and aware of their impact on the environment. Snack boxes made from quality paper packaging materials have the advantage of being 100% recyclable, reducing carbon footprint and supporting circular economy.

3. Have an attractive and comfortable design for consumers

A good product packaging design will usually give a deep impression to every customer. This is actually because the main attraction in a product design is being able to interact directly with consumers. Starting from the shape, color, graphics, brand, illustration, letters and layout of the design will be different in each consumer class. That is why the packaging design must be adjusted. Bright colors, colorful, vintage or monochrome can be adjusted to the target market/consumer. Coupled with a unique yet flexible and easy to handle packaging design will have its own impression on consumers.

4. Aligning with modern consumer demand

The Millennial and Gen Z generations who tend to be consumptive prefer things that reflect their values. Gen Z is a consumer group that is very concerned about environmental and sustainability issues. Therefore, their behavior in purchasing sustainable products is greatly influenced by the values ​​and aspects based on their beliefs. Gen Z is a group that likes to seek clear information about how a product is produced, where the ingredients come from, and how it impacts the environment and society. The information contained in the product will usually be read in detail by them. One of the current packaging trend innovations is adding a QR code or logo for consumers to learn more about. That way, they feel satisfied with the products they use. This also applies to snack boxes of course. A major innovation has been made by one of the global food manufacturers in their cereal products. Due to their commitment to reducing plastic use, they changed the plastic cup packaging to the use of Foopak Bio Natura, which is more environmentally friendly.

Currently, have we taken similar innovations and steps? or do we need to evaluate the strategies we have done so far? Of course, it is adjusted to the preferences of consumers as our target market. Foopak is here to help recommend snack box materials that are environmentally friendly, safe and support sustainability. Some of the following recommendations can be an option, including Foopak Bio Container, packaging paper that is suitable for keeping snacks or food fresh such as sandwiches, chocolate. Foopak Greaseproof Board, packaging paper that is specially designed to hold oil, suitable for types of food such as burgers, bakery, pastries, cakes, pizza and various other oily foods. Foopak has obtained FDA, ISEGA certificates that are safe for food, have Halal certificates and are PFAS free. Foopak packaging paper is also recyclable which is certainly environmentally friendly and supports sustainability.

There is always creativity to give a good impression to consumers, the higher the value, the more memorable it is for consumers to remember it. So, choose the right packaging to elevate Customer Experience!!